中醫同仁堂: 思行文化002

· 思行文化 Book 2 · 思行文化
Ebook
521
Pages

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中國著名的中醫連鎖企業北京同仁堂,起源於樂家同仁堂藥鋪。本書依據大量的歷史資料、樂家傳人的回憶和當代人的親歷,說書人般生動地敘述了同仁堂近三百四十年的發展史。從草創之初的千古承諾到「供奉禦藥」的吉凶莫測;從再造中興的艱難曲折,到強虜入侵的國恨家仇;從解放以後的「鳳凰涅槃」到銳意改革的創新之路。道盡了一個飽經滄桑的民族品牌為何歷久彌堅,成為品質與信譽的象徵,而一個百年老店又如何發展成聞名遐邇的現代化企業公司,為中醫發展史寫下璀璨的新頁。

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