中國大陸公眾外交作為之影響-以美國主流媒體呈現的中國國家形象為例: 思行文化034

· 思行文化 Book 34 · 致知學術出版社
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235
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本書選擇《紐約時報》及《華爾街日報》兩家美國最具權威、發行量最大且最富影響力的菁英平面媒體進行內容分析,結果發現中國的國家形象具有高能見度、低評價的趨勢,顯見中國的國力已大到使美國主流媒體不得不重視中國議題,然對中國的負面評價也對中國的國家形象造成負面影響。

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