驚世奇品: 商品開發五黃金律 大師輕鬆讀 NO.10

· 大師輕鬆讀 Book 10 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.10(中英對照)

Blockbusters — The Five Keys to Developing Great New Products

作者針對七百餘件產品開發團隊,進行十年研究,歸納出成功的開發團隊五黃金律:1. 積極領導的管理高層2. 清楚明確的產品目標3. 彈性、隨機應變的能力及不屈不撓的毅力4. 目標導向團隊,共享資訊5. 面對壓力,依然同心協力、合作無間要成功,就必須同時進行這五黃金律,如果只能做到其中三、四項,成功機率就大幅降低。


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

蓋瑞.林恩 (Gary Lynn)╱現任教於史帝文斯理工學院(Stevens Institute of Technology),專精產品設計和新產品上市。林恩博士除了研發與行銷產品外,同時著有三本關於科技、創新和行銷書籍,也是《破除官僚》(Breaking Through Bureaucracy),《從概念到成品》(From Concept to Market)兩書作者之一。

理查.雷利 (Richard Reilly)╱也任教於史帝文斯理工學院,雷利博士是「個人和團隊評估」方面公認的專家,也曾擔任貝爾實驗室(Bell Laboratories )及美國電信電話公司(AT&T)心理研究學者。

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