數位經濟,真實之力: 大師輕鬆讀 NO.11

· 大師輕鬆讀 Book 11 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.11(中英對照)

Re-Thinking the Network Economy — The True Forces that Drive the Digital Marketplace

馬克吐溫曾經對一篇有關自己亡故的報導,說出著名的評語:「有誇大之嫌。」同樣地,現在再也沒人相信網際網路會「改變一切」。當初認為網際網路將改寫所有經濟定律,並創造「新經濟」的興奮之情,已為更理性的認知所取代。大家開始明白,長久以來「一試辨真偽」的經濟定律,在數位市場仍將繼續適用;需要改變的不是經濟定律,而是眾人的期望。


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

史坦.李伯維茲 (Stan Liebowitz)╱為經濟學家,目前擔任德州大學達拉斯校區管理經濟學教授。李伯維茲博士的專長在網路效應對經濟的影響、科技鎖定效應(technology lock-in),及科技對著作權的影響,著有《贏家、輸家與微軟》(Winners, Losers & Microsoft, 1999)一書。

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