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第01章 市場開拓的五大準則
第02章 展會行銷的規劃須知
第03章 展覽行銷的運作重點
第04章 活動行銷的運作重點
第05章 參展計畫的管理重點
第06章 參展現場的執行技巧
第07章 參展效益的管理重點
第08章 參展效益的提升之道
第09章 展會行銷的簡報技巧
第10章 展會行銷的五大精髓
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