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About the author
原創作者簡介：
亞力士．威普弗斯 (Alex Wipperfurth)╱舊金山「B計畫」行銷顧問公司的合夥人，該公司專門設計「草根式」行銷計畫，曾獲「藍帶啤酒」（Pabst Blue Ribbon）、Napster、「馬汀大夫鞋」（Dr. Martens）、「芭比」（Barbie）等知名企業採用。「B計畫」的基本精神，在於為產品製造話題、培養死忠愛用社群，讓品牌在無須花費龐大廣告開銷的情形下，便讓人覺得又酷又炫。
亞力士．威普弗斯 (Alex Wipperfurth)╱舊金山「B計畫」
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