大衛.拉卡尼 (Dave Lakhani)╱經驗豐富的創業家也是業務教練,過去20年成立了10家成績斐然的公司,也曾獲多家企業延聘,為其扭轉銷售頹勢,現為Bold Approach銷售策略顧問公司創辦人兼總裁,該公司過去15年來協助500多家企業創下空前的銷售成長。IBM、美國陸軍、羅傑斯媒體集團(Rogers Media)、美光科技(Micron)、奇異公司(GE)、商學教育機構Wizard Academy等組織皆採用過拉卡尼的構想。拉卡尼曾於《銷售力》雜誌(Selling Power)、《銷售和行銷管理》雜誌(Sales and Marketing Management)、《創業家》雜誌(Entrepreneur)、《華爾街日報》(The Wall Street Journal)和《Business 2.0》雜誌等媒體發表多篇專文,並著有《說服力,無往不利》(Persuasion)、《潛意識說服》(Subliminal Persuasion)和《一小時的思考技術》(Power of an Hour)等3本
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