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原創作者簡介：
理查．雷爾馬 (Richard Laermer)╱RLM公關公司創辦人暨執行長，曾擔任雜誌、報社記者長達15年，期間所發表的文章曾被刊登在美國50多家雜誌與報紙。雷爾馬的著作包括，《流行追蹤》（trendSpotting）及《天真者的紐約指南》（Native’s Guide to New York）。
麥可．普奇尼洛 (Michael Prichinello)╱目前擔任RLM公關公司副總裁兼媒體策略部總監，曾負責亞馬遜線上書店（Amazon.com）、入口網站LookSmart、邦諾書店（Barnes & Noble）、網路券商E*TRADE等多家知名網路公司公關事務。普奇尼洛也曾擔任紐約州政府發言人與公關策略專家。
理查．雷爾馬 (Richard Laermer)╱RLM公關公司創辦人暨執行長，曾擔任雜誌、
麥可．普奇尼洛 (Michael Prichinello)╱
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