自創戰場當老大: 獨一無二企業,樣樣領先 大師輕鬆讀 NO.54

· 大師輕鬆讀 Book 54 · 大師輕鬆讀股份有限公司
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62
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大師輕鬆讀 NO.54(中英對照)

Becoming A Category of One — How Extraordinary Companies Transcend Commodity and Defy Comparison

與其期待公司產品在眾多相同產品中躍居領先,不如乾脆自創新領域,塑造自己成為獨一無二的企業。這就是真正的企業差異化的目標。

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Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

喬.卡洛維 (Joe Calloway)╱企業績效訓練者和專業演講人。他為商務會議和活動設計、演講和成立研習營。除了擔任可口可樂、IBM、沙克斯第5街精品店和美國運通等公司的顧問,也在斯嘉麗領導學院和貝爾蒙特大學擔任客座講師。著作包括《成為類別一》(Becoming a Category of One)、《不可或缺》(Indispensable)、《像炫耀自己一樣地工作!》(Work Like You're Showing Off!)、《絕非靠運氣》(Never By Chance)。畢業於奧斯汀佩伊州立大學。

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