沖泡咖啡心: 星巴克「一次一杯」的事業 大師輕鬆讀 NO.35

· 大師輕鬆讀 Book 35 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.35(中英對照)

Pour Your Heart Into It — How Starbucks Built a Company One Cup at a Time

當我往前看,我看到一個遠超過星巴克25年歷史的未來,我們展望的企業是一個偉大、永續、仍舊熱誠推廣好咖啡給全世界每個人的公司;在每一杯咖啡中,公司店面就會提供一次美妙的體驗,豐富社區民眾的生活。


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

霍華.蕭茲 (Howard Schultz)╱畢業於北密西根大學,現為星巴克(Starbucks)董事長兼首席全球策略師。蕭茲於1986年在西雅圖創立第一家星巴克門市,至今星巴克全球直營店已經高達6,300家。

朵莉.楊 (Dori Yang)╱擁有超過15年的記者與寫作經驗,曾任美國《商業週刊》(BusinessWeek)紐約辦事處主管。

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