未來在發酵: 從趨勢變動掌握商業脈動 大師輕鬆讀 NO.43

· 大師輕鬆讀 Book 43 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.43(中英對照)

Inevitable Surprises — Thinking Ahead in A Time of Turbulence

關於未來,唯一可以逆料的,就是會有許多意外之事發生。現在可以研究的,是塑造這些意外的力量。一旦了解這些力量,不但能增加你因應變局的能力,也能讓你掌握原本可能錯過的商機。所以,要作好未來的準備,必先了解塑造未來商業環境的關鍵因素。


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

彼德.舒瓦茲 (Peter Schwartz)╱畢業於美國紐約壬色列理工學院(Rensselaer Polytechnic Institute)。舒瓦茲是位未來學家,也是精於情境規畫的商業策略專家(scenario planning,也有人譯為情境模擬、情境預測、情境推演)。舒瓦茲為全球商業網共同創辦人兼董事長,艾爾他創投公司合夥人,擔任SRI 國際策略環境中心經理時,帶領皇家殼牌石油集團情境規畫計畫。舒瓦茲著有《遠見的藝術》(The Art of the Long View),與人合著《長期榮景》(The Long Boom)、《好公司做壞事》(When Good Companies Do Bad Things),及《中國之未來》(China’s Future)。

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