抓住線索,留住顧客: 大師輕鬆讀 NO.94

· 大師輕鬆讀 Book 94 · 大師輕鬆讀股份有限公司
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64
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大師輕鬆讀 NO.94(中英對照)

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尋找顧客消費的感官線索,他就會消費一回,多愛你一倍!


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

路易斯.卡邦 (Lewis Carbone)╱卡邦是經驗工程公司(Experience Engineering,Inc)的創辦人兼執行長,這家企管顧問公司專門指導企業提供令顧客讚賞的卓越服務。卡邦曾任坎培爾—艾沃德廣告公司(Campbell-Ewald Advertising)及國家租車公司(National Car Rental)資深副總裁。並在1994年與史帝夫.海克爾(Steve Haeckel)共同撰寫〈打造卓越的消費經驗〉(Engineering Customer Experiences)一文,向商業界介紹「消費經驗」(customer experiences)一詞及其概念。

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