我不入紅海: 大師輕鬆讀 NO.371

· 大師輕鬆讀 Book 371 · 大師輕鬆讀股份有限公司
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64
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大師輕鬆讀 NO.371(中英對照)

Beating the Commodity Trap

傳統上回應大宗商品化的方式就是差異化,但是這無法拉開領先距離。戰勝陷阱的6步驟,不僅能避開和摧毀陷阱,更可以利用陷阱創造未來的成長!


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

理查.A.達凡尼 (Richard A. D’Aveni)╱畢業於哥倫比亞大學(Columbia University)及康乃爾大學(Cornell University),現為達特茅斯學院(Dartmouth College)策略管理教授,被《倫敦泰晤士報》(London Times)與美國有線電視新聞網CNN譽為全球最傑出管理思想家之一,曾任多家《財星》500大企業執行長、2位G-7高峰會國家元首以及其他許多企業執行長的顧問,著有《超競爭優勢》(Hypercompetition)等4本著作。

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