強硬派策略: 想贏就要這樣認真玩 大師輕鬆讀 NO.624

· 大師輕鬆讀 Book 624 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.624(中英對照)

Hardball — Are You Playing To Play or Playing To Win?

沒有求勝欲望的比賽不會精采,逃避競爭的企業不會成功。一旦你在乎輸贏,你就會用力揮擊,用心經營。來軟的來硬的不是問題,來真的才能完全釋放你的能耐。

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About the author

原創作者簡介:

喬治.史托克 (George Stalk)╱波士頓顧問集團資深副總裁。專精於國際策略和以時間為基礎的競爭。是另外兩本書的共同作者:《與時間賽跑》(Competing Against Time)和《會社:日本企業》(Kaisha: The Japanese Corporation)。畢業於密西根大學、麻省理工學院和哈佛商學院。

羅伯.拉肯奧爾 (Rob Lachenauer)╱GEO2 執行長,該公司致力於降低內燃引擎運作所產生的有害排放。曾擔任波士頓顧問集團副總裁,專精於汽車產業、消費零售業和品牌管理。畢業於康乃爾大學和哈佛商學院。

約翰.巴特曼 (John Butman)╱作家,點子平台(Idea Platforms, Inc.)創辦人。

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