大師輕鬆讀 NO.927 走出行銷老路: 可口可樂前行銷長突破舊思惟的新主張

· 大師輕鬆讀 Book 927 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.927 走出行銷老路|中英對照 

可口可樂前行銷長突破舊思惟的新主張

The End of Marketing As We Know It


原書作者:瑟吉歐.齊曼(Sergio Zyman)


★嘉信理財集團創辦人Charles R. Schwab等好評推薦

★亞馬遜網路書店排行榜暢銷書

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