一試成主顧: 四個關鍵時機讓顧客愛上你 大師輕鬆讀 NO.397

· 大師輕鬆讀 Book 397 · 大師輕鬆讀股份有限公司
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73
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大師輕鬆讀 NO.397(中英對照)

THE NEW EXPERTS

新一代的顧客在網路上做足功課,人人都是精打細算的消費達人。要在顧客忠誠度低的商業現實下生存,唯有搶攻4個關鍵時機,讓顧客對你的品牌情有獨鍾,絕不輕易變心!

★安迅資訊公司執行長Bill Nuti 好評推薦
★ Restaurants on the Run 共同創辦人Michael Caito 好評推薦


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

羅伯特.布魯 (Robert Bloom)╱「布魯諮詢顧問公司」(Bloom Consulting Group)的創辦人暨董事長,也曾擔任全球行銷服務公司「陽獅國際」(Publicis Worldwide)的美國分公司主席暨執行長。他在企業成長這塊領域是知名的權威,曾協助BMW、萊雅、雀巢、星期五餐廳、Zales珠寶專賣店以及惠而浦等企業客戶擘畫成長策略。此外,他也曾協助推出多項品牌,包括西南航空、美國T-Mobile,以及雀巢的Juicy-Juice果汁。布魯也是《內在優勢》(The Inside Advantage)一書的作者。

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