Co-Opetition
červenec 2011 · Crown Currency
4,8star
6 recenzí
E‑kniha
304
Stránky
family_home
Vhodná
info
shoppingmodeSnížení ceny o 26 % od 8. 6.
Podrobnosti o e‑knize
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Hodnocení a recenze
4,8
6 recenzí
O autorovi
Adam M. Brandenburger holds positions at New York University as J.P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, Faculty Director of the NYU Shanghai Program on Creativity + Innovation, and Global Network Professor. Prior to this, he was a professor at Harvard Business School from 1987 to 2002.
Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the cofounder of one of America's fastest-growing companies, Honest Tea.
Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the cofounder of one of America's fastest-growing companies, Honest Tea.
Ohodnotit e‑knihu
Sdělte nám, co si myslíte.
Informace o čtení
Telefony a tablety
Nainstalujte si aplikaci Knihy Google Play pro Android a iPad/iPhone. Aplikace se automaticky synchronizuje s vaším účtem a umožní vám číst v režimu online nebo offline, ať jste kdekoliv.
Notebooky a počítače
Audioknihy zakoupené na Google Play můžete poslouchat pomocí webového prohlížeče v počítači.
Čtečky a další zařízení
Pokud chcete číst knihy ve čtečkách elektronických knih, jako např. Kobo, je třeba soubor stáhnout a přenést do zařízení. Při přenášení souborů do podporovaných čteček elektronických knih postupujte podle podrobných pokynů v centru nápovědy.
