再戰移動電商:後互聯網時代移動新勢力

· ·
· 人民郵電
Ebook
243
Pages

About this ebook

作者根據自身的移動電商運營經驗,結合自己對移動電商的思考和解讀,以?磚引玉的方式撰寫本書,冀望于給電商從業者和創業者帶來一點幫助和啟發。本書從移動電商崛起、搶灘新大陸、移動互聯網思維、移動互聯時代的跨界與融合、移動行銷、移動支付、微信電商等8個層面入手,試圖全面、系統地深入解讀移動電商的崛起、發展、運營、商業模式及未來趨勢預測。

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