权衡的艺术:运营管理中的供需匹配策略

· 社会科学文献出版社
Ebook
295
Pages

About this ebook

本書探討企業運營管理中的供需匹配決策。在提供服務和製造產品的過程中,企業運營管理決策者的目標是最小化成本,或最大化收益;權衡的是企業收益與消費者購買產品所得淨效用、企業需求預測的全面與精准、所承擔的風險與獲得的收益、所支付的庫存持有成本與生產準備成本、與供應鏈成員間的協調與衝突、動態定價與產能分配,及提高與拉低供應量或需求量;均衡結果是產品或服務的供應量與市場需求量的供需動態匹配。

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