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About the author
張福榮
現職：經濟部加工出口區管理處專門委員
學歷：國立中興大學碩士
經歷：工研院電子所產品企劃工程師
著作：〈圖解金融行銷〉
〈圖解物流管理〉
〈行銷個案研究〉
〈行銷管理〉
〈金融行銷〉
〈物流業經營管理〉
〈B2B行銷〉
〈國際行銷管理－全球本土化觀點〉
〈電子化供應鏈管理〉
另有八十餘篇研究報告或專論
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