行銷高手101

· 遠流出版
Ebook
224
Pages

About this ebook

行銷高手有兩把刷子:一把用來滿足顧客,一把用來創造市場。本書的100則個案,描述的就是這些高手如何利用這兩把行銷刷,揮灑出屬於自己的一片行銷天地。你可以把它當做即學即用的隨身錦囊,也可以將它視為啟發靈感的行銷智庫。觸類旁通之後的你,就是那第101位行銷高手。

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