經營戰略: 德威文化235

· 德威文化 Book 235 · 德威(華志文化)
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364
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「理論」與「實務」之間平衡內容的必要性。以圖表方式加強視覺印象,再搭配文章說明。以「經營策略」相關的「理論和實務的融合」。書以「經營策略是以企業和環境的相關方法,作為將來志向的構思,和組織成員決策的指針」為定義。然而,和環境相關的不只是企業而已,也是行政體系、學校、醫院、NPO等許多組織體系共同的重要課題之一。今後,經營策略論更是許多組織體系中不可或缺的研究領域,作者因此有了撰寫本書的動機。

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