大師輕鬆讀 NO.873 差異化競爭: 打造與眾不同的行銷策略

· 大師輕鬆讀 Book 873 · 大師輕鬆讀股份有限公司
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NO.873 差異化競爭|中英對照 

打造與眾不同的行銷策略

Differentiate or Die

Survival in Our Era of Killer Competition


原書作者:傑克.屈特(Jack Trout)、史帝夫.瑞弗金(Steve Rivkin)


★昇陽電腦共同創辦人Scott McNealy等名人推薦

★亞馬遜網路書店排行榜暢銷書

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